Loyalty Programs

Recently I’ve been writing a lot of customer stories about Veryfi’s technology in CPG promotional campaigns. And one pattern keeps showing up: fraud. More than 72% of promotional campaigns face fraud at some point during their run. Most of it slips through unnoticed because fraudsters today are using methods that go way beyond what most […]

Customer loyalty programs have evolved far beyond simple punch cards and basic point systems. Today’s businesses have access to sophisticated strategies that can transform one-time buyers into lifelong brand advocates. Whether you’re a startup looking to establish your first loyalty initiative or an established company seeking to revamp your customer retention strategy, understanding the various […]

Introduction Retail data teams often use “market basket analysis” and “cross-basket purchase analytics” interchangeably, but these methodologies serve fundamentally different purposes in 2025’s data-driven retail landscape. Traditional market basket analysis (MBA) examines what customers buy together in a single transaction, while cross-basket analytics extends this concept across multiple purchases, categories, channels, and time windows. (Veryfi […]

Every CPG brand faces the same critical decision when launching receipt-based loyalty programs. Do you spend 18 months and $450,000+ building a custom solution in-house? Or do you launch your first campaign tomorrow with a proven, enterprise-grade platform? While your competitors are still hiring developers and debugging fraud detection algorithms, Veryfi Embedded customers are already […]

When I worked at coupons.com, our receipt validation loyalty programs relied on a clearing house of people to validate receipts for proof of purchase before fulfilling rewards to registrants. This receipt validation process was time-consuming and created more problems than it was worth. For starters, the user experience sucked. Customers had to wait days before […]

In 2025, CPG brands are using WhatsApp receipt OCR for loyalty campaigns that feel seamless, instant, and fraud-proof. Gone are the days of sticker books and punch cards — today’s most effective promotions eliminate friction between purchase and reward. That’s exactly what three powerhouse brands in LATAM are doing with Veryfi + WhatsApp. WhatsApp is […]

Holiday loyalty program automation is becoming crucial as retailers face unique challenges in 2024. According to McKinsey’s latest holiday shopping report, despite 6% annual growth in holiday spending, low consumer confidence is impacting shopping behavior. With consumers being more selective but willing to splurge on meaningful purchases, automated loyalty programs are becoming essential for capturing […]

Shopping malls are more than just a collection of storefronts—they are conglomerates of brands, retailers, and distributors. Which means that each of them competes for customer attention. As malls increasingly adopt digital strategies to engage with shoppers, loyalty programs have emerged as key tools to retain customers and drive repeat visits. However, managing loyalty programs […]

Consumer Packaged Goods (CPG) companies often use promotional offers such as coupons, discounts, and loyalty programs to attract and retain customers. While these promotions can be effective in driving sales and building brand loyalty, mishandling or mismanagement of these programs can have negative consequences for both consumers and brands. Ways Redemption Go Wrong 1. Delayed […]

CPG Brands Turning Loyalty Programs into Revenue Machines Read this white paper to understand the evolving landscape of the CPG loyalty industry, the specific product designs that lower user satisfaction, the specific loyalty marketing sequences that lower brand confidence, and other revenue stoppers. Discover how Veryfi’s complete loyalty marketing toolkit (with Veryfi Lens Receipt Capture […]