How ShopBack Scaled Receipt-Based Rewards in Australia with Veryfi

Trust sits at the heart of every ShopBack experience. Our mission is to make every purchase rewarding for both members and partners, and partnering with Veryfi has helped us deliver on that promise. Together, we’ve created a reliable, secure and privacy-centric receipt-based rewards experience that empowers users and partners and strengthens our continued innovation in retail media.

Executive Summary

In September 2025, ShopBack launched a new receipt-based rewards experience in Australia, partnering with Veryfi to power the technology behind it.

The program lets users earn cashback by submitting receipts from participating retailers, while brands gain verified, real-time insights into offline purchases. Within weeks of launch, ShopBack reached tens of thousands of daily users with conversion rates exceeding 75%.

The key to success? A document processing system that could handle scale, speed, and accuracy all at once.

About ShopBack

Founded in Singapore in 2014, ShopBack is Asia-Pacific’s leading rewards and loyalty platform. With over 55 million users across 13 markets, the company helps people earn cashback on both online and in-store purchases.

In Australia, ShopBack has become a household name, especially among tech-savvy consumers who value instant digital rewards. As the platform evolved into retail media and receipt-based campaigns, operational needs shifted. Processing thousands of receipts daily required more than basic OCR, it required intelligent automation that could scale without slowing down.

The Challenge

ShopBack’s Australian launch marked its first large-scale rollout of a receipt rewards model. Users could earn cashback for any valid receipt, plus bonus rewards for specific products or brands.

To make this work, three things had to happen simultaneously:

Scale without bottlenecks
Tens of thousands of daily submissions were expected across more than 100 major retailers. The system needed to process receipts instantly without manual review.

Maintain data accuracy
Every receipt had to be read correctly: vendor names, line items, totals, dates, regardless of format, quality, or retailer. Inconsistent data would break the entire rewards logic.

Keep the experience seamless
Users expect fast feedback. Long processing times or unclear rejections would damage trust and reduce repeat engagement.

The Solution: Veryfi’s Document Intelligence Platform

From the first planning call, Veryfi worked closely with ShopBack to design a system that could handle real-world complexity.

Every receipt, whether a smartphone photo or PDF e-receipt, flows through Veryfi’s pipeline in seconds:

• Instant data extraction: Line items, totals, vendor names, and purchase dates captured automatically
• Format flexibility: Works with printed receipts, digital PDFs, and images from any device
• Quality validation: Checks document type and image clarity to ensure accurate processing
• Vendor normalization: Machine learning models trained weekly to recognize retailer-specific formats and variations
• Real-time processing: Receipts validated in milliseconds, giving users immediate feedback

The result? A dynamic system that scales with ShopBack’s growth instead of slowing it down.

Results & Impact

By the end of the first month, ShopBack’s program exceeded its projections:

• Tens of thousands of monthly active users
• High repeat engagement with conversion rates exceeding 75%
• Low-friction experience across both iOS and Android

What started as a single-market pilot quickly became a proof point for ShopBack’s broader retail media strategy, a demonstration that large-scale, reward-driven engagement can run efficiently and reliably.

Partnership Value

For ShopBack, partnering with Veryfi meant more than integrating an API. It was a collaborative effort to build something new: a receipt processing system that could handle real-world complexity at real-world scale.

Veryfi’s combination of OCR accuracy, adaptive model training, and real-time processing gave ShopBack the confidence to launch a complex product without compromise.

For Veryfi, the project showed how AI-driven document processing extends beyond traditional finance use cases into loyalty programs, retail media, and consumer engagement platforms.

Together, the two companies set a new standard for what’s possible when automation, accuracy, and user experience scale in sync.

Get Started

Learn how you can power your next rewards or retail media program with Veryfi’s document intelligence platform.

Contact us today to explore what’s possible for your business.