Running loyalty across a shopping center isn’t simple. Shoppers buy from dozens of different stores, receipts come in every format imaginable, and engagement needs to work every day, not just during short promotions. For GICSA, traditional loyalty models weren’t built for that reality.
To modernize how shoppers engage across its shopping centers, GICSA partnered with Veryfi to launch Club Pasaporte, a WhatsApp-based loyalty experience powered by automated receipt intelligence. As a Meta Partner, Veryfi is able to build and deploy high-performance WhatsApp bots directly, without intermediaries, enabling faster iteration, deeper platform capabilities, and a more seamless end-user experience.
The goal was simple: make earning rewards as easy as shopping itself.
Turning Everyday Purchases Into Loyalty Moments
With Club Pasaporte, shoppers don’t need to download an app or carry a physical card. They join by messaging the mall’s WhatsApp number and completing a quick registration flow. From there, the experience feels natural and intuitive.
After making a purchase anywhere in one of the eight malls (Isla Mérida, Explanada Pachuca, Explanada Puebla, Explanada Culiacán, Forum Buenavista, Paseo Interlomas, Paseo Querétaro, Grand Outlet Cuernavaca) in the campaign, shoppers take a photo of their receipt and send it to WhatsApp. In the background, Veryfi automatically validates the receipt, extracts key purchase data, and determines eligibility, all in real time. Points are awarded instantly, and shoppers receive confirmation directly in the chat.
This approach allows GICSA to reward any qualifying purchase, across any participating retailer, without requiring manual review.
Powering Loyalty at Mall Scale
Mall receipts are notoriously inconsistent. Formats vary by retailer, totals can be hard to read, and manual review quickly becomes a bottleneck. Veryfi removes that complexity by handling receipt processing end-to-end.
Veryfi’s technology enables GICSA to:
- Reliably process receipts from hundreds of stores
- Prevent duplicate or invalid submissions
- Apply loyalty rules automatically and consistently
- Scale receipt-based rewards without added operations
This makes it possible to run an always-on loyalty program across multiple shopping centers, rather than limiting engagement to short, campaign-based promotions.
A Personalized Experience Across 8 Shopping Centers
While the core experience stays consistent, each GICSA shopping center operates its own WhatsApp bot with customized rewards and offers. Shoppers can check their points balance, browse available rewards, or redeem benefits at any time, all through the same conversational flow.
Rewards range from practical benefits like parking to more aspirational prizes, including tech items like Airpods. This flexibility allows each mall to tailor its loyalty strategy to its audience while Veryfi provides a unified backend for receipt processing and rewards logic.
To extend the experience beyond chat, members can also add a digital loyalty card to Apple Wallet or Google Wallet, bridging digital engagement with in-mall visits.
Built for Ongoing Engagement, Not Just One Campaign
Unlike consumer brand promotions that run for weeks or months, mall loyalty needs to be continuous. Club Pasaporte is designed to be part of a shopper’s regular routine, something they return to every time they visit the mall.
Veryfi supports this long-term model by delivering fast, accurate receipt processing at scale, giving GICSA confidence to reward shoppers instantly and consistently. At the same time, the program generates clean, structured data that GICSA can use to better understand shopper behavior and design future experiences.
Redefining Mall Loyalty with Veryfi
With this campaign, GICSA shows what’s possible when loyalty is built around automation and simplicity. By combining WhatsApp engagement with Veryfi’s receipt intelligence, the program transforms everyday mall purchases into meaningful loyalty moments, without friction for shoppers or operational overhead for mall operators.
This campaign highlights how Veryfi enables receipt-based loyalty beyond CPG, unlocking new use cases in complex, multi-merchant environments where accuracy, scale, and user experience matter most.
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