In 2025, CPG brands are using WhatsApp receipt OCR for loyalty campaigns that feel seamless, instant, and fraud-proof. Gone are the days of sticker books and punch cards — today’s most effective promotions eliminate friction between purchase and reward.
That’s exactly what three powerhouse brands in LATAM are doing with Veryfi + WhatsApp. WhatsApp is the most widely used messaging app in LATAM — it’s where consumers already chat with family, check in with friends, and share product recommendations. By bringing loyalty redemption into that same space, brands eliminate the need for app downloads or manual form submissions.
But WhatsApp alone doesn’t process receipts. That’s where Veryfi’s real-time OCR API comes in. Veryfi extracts, verifies, and validates receipt data the moment it’s uploaded — no humans, no waiting, no risk of fraud. Brands get cleaner data. Consumers get instant gratification.
The result? Fast, mobile-first receipt validation that makes loyalty programs feel effortless for shoppers — and scalable for marketers. Let’s take a look at three real-world campaigns live now in LATAM.
🥛 Guatemala: Foremost Milk (Inlacsa)
Loyalty should be simple. For Foremost Milk in Guatemala, it became a gateway to smarter engagement — and for Veryfi, a milestone in our expansion into the LATAM market.
Foremost, a beloved milk brand under Inlacsa, wanted to reward everyday shoppers in a way that felt immediate and familiar. So they launched a WhatsApp-based campaign: buy a 3-pack or 12-pack of Foremost milk, send in your receipt, and if everything checks out, get a digital Walmart gift card — instantly.
What made it seamless was what happened behind the scenes. When shoppers submitted their receipts via WhatsApp, Veryfi’s AI-powered OCR engine kicked in, verifying the purchase in real time — no manual review, no waiting, no friction.
For consumers, it felt like magic. For the brand, it meant high engagement and zero fraud. But for us at Veryfi, this campaign marked something even bigger: our first launch in Guatemala, signaling a deeper expansion into LATAM. As brands across the region look for mobile-first, AI-powered loyalty infrastructure, Veryfi is stepping in to meet that need — one scanned receipt at a time.
🧃 Colombia: Postobón / Hit
What happens when a refreshing beverage meets a competitive spirit? In Colombia, the answer is Hit — and a loyalty campaign designed to engage, reward, and excite.
For Postobón, Colombia’s iconic beverage company, the challenge wasn’t just to increase sales — it was to create repeat engagement and build brand affinity with younger, mobile-savvy consumers.
So they turned the act of uploading a receipt into something bigger: a race to the top.
Consumers who purchased Hit products could submit their receipts via WhatsApp. But instead of a one-time reward, each verified receipt — powered by Veryfi’s real-time OCR and fraud detection — earned points. And not just any points. These points determined leaderboard rankings, with the top five participants by the end of the campaign winning big: a 50” smart TV, a Lenovo tablet, and other top-tier prizes.
It wasn’t just about the prizes. It was about turning a casual beverage purchase into an interactive, gamified brand experience — one where every receipt counted, and every interaction deepened the relationship.
🍝 Colombia: Pastas Doria (Lasagna Trivia Challenge)
For Pastas Doria, dinner time wasn’t just about pasta — it was about connection, creativity, and maybe a little competition too.
Their lasagna-focused campaign blended product promotion with playful interactivity. Inside each package of Doria lasagna, shoppers found a unique printed code. To participate, they had to do two things: buy the product and scan their receipt via WhatsApp.
This is where Veryfi came in. The receipt was instantly validated by AI — no manual review, no delays. Once verified, consumers unlocked a single chance to answer three trivia questions in under 60 seconds.
If they got them right? A personalized PDF coupon was delivered immediately — redeemable at some of Colombia’s most popular retailers like Falabella, Totto, and Pepe Ganga.
It was clever, engaging, and rooted in two things shoppers love: a fun challenge and a real reward. Behind the scenes, Veryfi ensured every receipt and every on-pack code was authentic — helping Pastas Doria deliver a campaign that was not only delightful but defensible.
Seamless Experience for Shoppers. Scalable for Brands.
Across these campaigns, brands aren’t just capturing more receipts — they’re building trust, reducing friction, and delivering on consumer expectations in real time.
With Veryfi’s AI-powered receipt OCR + WhatsApp integration, marketers can:
- Launch fast — with no mobile app required
- Avoid fake receipts and reward fraud
- Access real-time analytics on campaign performance
- Offer instant digital rewards that delight consumers
And the best part? Everything works where the consumer already is: WhatsApp.
Interested in customizing and powering your next campaign with Veryfi? Let’s talk about how real-time receipt automation can take your loyalty strategy to the next level — no tech team required.
Schedule a demo with a Veryfi representative today!