From October 16 to December 16, 2025, Yupi launched one of their largest nationwide consumer promotions in Colombia: “¿Quién pidió premios?”.
The campaign aimed to drive sales across participating snack SKUs while giving customers instant digital rewards directly in their wallets. Over the 62 day promotion, Yupi distributed 30,020 prizes, including 30,000 daily Nequi top ups and 20 additional ranking based grand prizes.
To execute this securely at national scale, Yupi partnered with Veryfi to deploy an end to end WhatsApp promotion infrastructure powered by intelligent document processing, OCR validation, and multilayer antifraud controls.
The Objective: Scale a National Retail Promotion Without Manual Review
National consumer promotions typically face three major risks:
- Fraudulent or duplicate submissions
- Operational bottlenecks from manual validation
- Delayed prize distribution
To accomodate this event, Yupi needed a system that could validate packaging authenticity in real time, assign daily rewards chronologically accurately, and distribute digital incentives instantly through Nequi.
Importantly, the official rules assign daily prizes strictly in chronological order of valid registrations.
This meant validation speed and accuracy were critical.
Manual verification simply would not scale across tens of thousands of submissions.
The Promotion Mechanics: From Purchase to Instant Reward
To participate, the campaign requires adults with Colombian citizenship and an active Nequi account linked to their mobile number could participate.
Here is how the experience worked in practice:
Consumers purchased two participating Yupi products featuring the promotional strip. After scanning the QR code on the packaging, the system direct them to a WhatsApp ChatBot.
Participants then:
- Submitted two photos of their product packages
- Registered two unique factory codes
- Received a unique alphanumeric code generated by the bot
- Handwrote the bot generated code next to the factory code
- Resubmitted the images for final validation
Verify Lens verified authenticity exclusively, ensuring:
- Factory codes were legitimate
- Codes had not been previously used
- Images were authentic and compliant
- Submissions followed official process
Any attempt to participate outside authorized channels or through alternative capture mechanisms could result in disqualification.
This multilayer validation process reduced image reuse, duplicate code submissions, and automated fraud attempts.
Daily Instant Rewards With Automated Caps
The promotion distributed 30,000 Nequi top ups valued at COP $10,000 each, allocated daily according to a schedule.
Prizes were:
- Limited per day
- Assigned automatically in order of valid registration
- Not based on chance
- Capped once daily limits were reached
Each participant could win only one daily top up during the campaign period but could continue submitting valid codes to climb the leaderboard.
This structure introduced urgency while maintaining fairness and transparency.
Ranking Prizes: Incentivizing Repeat Purchases
Beyond daily instant rewards, the campaign also included 20 additional ranking prizes awarded on December 16, 2025
The top 20 participants with the highest number of valid codes received Nequi reloads ranging from:
- COP $50,000
- Up to COP $1,000,000 for first place
This structure encouraged repeat purchases throughout the campaign lifecycle, turning a simple retail promo into a sustained engagement engine.
The Technology Infrastructure Behind the Campaign
Veryfi delivered a fully integrated WhatsApp promotion system including:
- End to end WhatsApp bot development
- Intelligent document processing for packaging validation
- OCR extraction of factory codes
- Handwritten alphanumeric code verification
- Real time fraud detection and duplicate prevention
- API integration to distribute redeemable Nequi codes
- Automated enforcement of daily prize caps
- Chronological winner assignment logic
- Ranking and leaderboard tracking
Because the system awarded prizes in strict order of valid registrations, system latency and validation accuracy directly impacted fairness. Real time processing ensured the system confirmed compliant submissions immediately.
Nequi, operated by Bancolombia S.A., handled final fund transfers once participants redeemed their codes within the app
Business Impact: A Secure, Scalable WhatsApp Retail Promotion
With “¿Quién pidió premios?”, Yupi successfully launched one of its largest nationwide digital promotions, powered by Veryfi’s OCR and antifraud infrastructure.
Over the 62 day campaign, the system processed:
- 145,744 participating customers
- 146,800 validated product submissions
- 2,382,589 WhatsApp messages exchanged through the bot
- 30,020 prizes distributed, including 30,000 instant Nequi top ups and 20 leaderboard prizes
The automated infrastructure allowed Yupi to operate the entire promotion without manual validation bottlenecks while maintaining strict chronological reward assignment.
Because rewards were distributed in the exact order of valid submissions, processing speed and validation accuracy were critical. Veryfi’s real time OCR extraction, packaging verification, and duplicate detection ensured that submissions were validated instantly while preventing fraud attempts.
The campaign showed how intelligent document processing can turn traditional CPG promotions into fully automated digital experiences. Instead of relying on slow fulfillment or manual checks, Yupi created a real time WhatsApp experience that verified product authenticity, sent rewards instantly, and kept the process fair for tens of thousands of participants.
Building on the success of this campaign, Yupi has launched another nationwide promotion running through May, once again choosing Veryfi to power the OCR validation, antifraud controls, and WhatsApp automation infrastructure.
If you’re interested in scaling your business, contact us today!