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Tracking the Top Super Bowl Snack Brands Through Customer Receipt Data Every year, millions of people across the United States tune in to the Super Bowl, the biggest sporting event of the year. Whether you’re a die-hard football fan or just in it for the halftime show, one thing that everyone can agree on is […]
What Do Our Most-Loved Frozen Pizza Brands Say About Us? In today’s divisive landscape full of financial anxiety and political unrest, let’s take a moment and celebrate one of the most beloved treasures that brings people together – pizza! There are few things that can fill both hearts and bellies like pizza. Pizza’s popularity stems […]
Anheuser-Busch versus Heineken consumers reveal surprising cross-basket preferences Traditionally, champagne is associated with ringing in the New Year. The holiday season as a whole, however, spans many celebrations from the traditional Thanksgiving Day football games to holiday office parties. And what are they all sure to feature? Beer and food. While beer and food are […]
We Analyzed Which Deodorants People Trust the Most So You Don’t Have To For the first time since 2019, more people are eager to celebrate in person with friends, family, coworkers, and loved ones. And with the holiday season in full swing, our bustling social calendars may have us feeling a mix of both excitement […]
Despite how slowly we’re moving after Thanksgiving, in celebration of National Cookie Day we bring you this latest installment of Veryfi Insights, pitting two titans of the cookie industry against each other: Nabisco vs. Ferrero. If you missed our last “battle of the brands” article featuring Kraft vs. Hormel, we didn’t pull any punches when […]
With Thanksgiving fast approaching and the weather turning chilly (even in Silicon Valley), our minds are turning to food. In this latest installment of Veryfi Insights, we chow down on shopper receipt data for two titans of the packaged food industry and see how they’re battling it out: Kraft Heinz vs. Hormel Foods. If you […]
In celebration of Halloween, we bring you spooky candy sales data and haunted candy brands! This is the latest installment of Veryfi Insights, an industry resource focused on uncovering insightful revelations hidden in the vast amount of zero-party receipt data submitted to the Veryfi OCR API Platform. If you missed our recent post on Coke […]
The Coca-Cola Company has a slight edge over its top rival in driving brand affinity across sparkling soft drinks and water beverages in shopping aisles, according to data from grocery receipts. But Coke buyers are loading up their shopping carts with PepsiCo’s snack food brands, and also favoring Pepsi’s Gatorade over Coke’s Powerade. This latest […]
Let’s Taco ‘Bout the Top Products Sold In celebration of National Taco Day in the U.S., we bring you our latest installment of Veryfi Insights, a new industry resource focused on uncovering some of the most unexpected and, well, insightful revelations hidden in the vast amount of zero-party data submitted to the Veryfi OCR API […]
The Answer Might Surprise You In celebration of National Coffee Day in the U.S., and the upcoming International Coffee Day, we bring you our latest installment of Veryfi Insights, a new industry resource focused on uncovering some of the most unexpected and, well, insightful revelations hidden in the vast amount of zero-party data submitted to […]
Unexpected Shopper Behavior and Trends U.S. gas prices are one of the most closely-followed consumer price indexes, informing national and state policy decisions, influencing prices for other goods, and serving as a bellwether for the economy. Organizations like AAA have even produced websites dedicated to gas price trends and car trip cost calculators. However, those […]
Happy customers are loyal customers, and cutting-edge digital technology can help keep customers happy. Research shows that 93 percent of consumers become repeat customers when a business provides great customer service.1 Additionally, more than half of consumers expect companies to use digital technology to accelerate and improve their customer experience.2 This means that accurately keeping […]
