The Importance of CPG Loyalty Marketing in a Recession January 18, 2023 - Driving Customer Loyalty Through Consumer Data Insights Smart companies have realized that customer loyalty is the most powerful sales and marketing tool that they have. – Bill Price We all understand the concept of customer loyalty because we are all customers ourselves. Loyalty is built with brands that not only deliver good products, but share […]
What Does the Beer You Buy Say About You? December 27, 2022 - Anheuser-Busch versus Heineken consumers reveal surprising cross-basket preferences Traditionally, champagne is associated with ringing in the New Year. The holiday season as a whole, however, spans many celebrations from the traditional Thanksgiving Day football games to holiday office parties. And what are they all sure to feature? Beer and food. While beer and food are […]
Is the Holiday Season Making You Sweat the Small Stuff? December 20, 2022 - We Analyzed Which Deodorants People Trust the Most So You Don’t Have To For the first time since 2019, more people are eager to celebrate in person with friends, family, coworkers, and loved ones. And with the holiday season in full swing, our bustling social calendars may have us feeling a mix of both excitement […]
Veryfi Technology Enables TripActions to Eliminate Expense Reporting October 20, 2022 - Companies eliminate employee paperwork, reduce costs and increase productivity while improving spend management SAN MATEO, Calif., October 20, 2022 — Veryfi, using artificial intelligence (AI) technology to instantly transform documents into structured data, today announced that TripActions is using the company’s technology to eliminate the time that is spent by employees filling out expense reports […]
Document Types Support April 24, 2021 - Most of the information to make better decisions sits inside your company’s documents. Data in your documents is the new oil. Using the Veryfi Platform, you can now find meaning in these unstructured documents in seconds. Veryfi AI is pre-trained to extract a wealth of data fields from the following documents in seconds without the […]
What is RPA (Robotic Process Automation)? January 25, 2023 - A Beginner’s Look and How it Relates to Intelligent Automation When you first hear “robotic process automation”, books like Brave New World may come to mind. Luckily, robotic process automation (RPA) doesn’t involve dystopian plots with robot takeovers. In fact, there are no physical or mechanical robots involved because it’s referencing automation software. The “robot” […]
What is OCR (Optical Character Recognition)? January 12, 2023 - A Friendly Introduction to OCR Software OCR (optical character recognition or optical character reader) is the electronic or mechanical conversion of receipt images, receipt paper, and handwritten or printed text into machine-encoded text using software. In other words, transforming physical documents into digital data. OCR software and picture-to-text technology have been around since at least […]
AI-Driven OCR: Make vs. Buy Decision Criteria January 3, 2023 - Product owners at B2B software companies face a classic “make vs. buy” decision: “Do we devote precious engineering resources to build this functionality in-house, or do we buy this functionality from a company that has already built what we need?” The answer isn’t always straightforward; there are pros and cons to each approach, depending on […]
Using Receipts Collected in Promos to Validate a Purchase? Here’s Why That’s Not Good Enough. December 8, 2022 - In the past 6 months I’ve had the pleasure of interviewing with and learning from some of the leading CPG/FMCG companies out there. They make the products we eat and drink every day, and the main topic has been the mandate for the creation and enrichment of zero- and first-party data lakes. In simpler words, […]
Nabisco vs. Ferrero: Clash of the Cookie Titans December 4, 2022 - Despite how slowly we’re moving after Thanksgiving, in celebration of National Cookie Day we bring you this latest installment of Veryfi Insights, pitting two titans of the cookie industry against each other: Nabisco vs. Ferrero. If you missed our last “battle of the brands” article featuring Kraft vs. Hormel, we didn’t pull any punches when […]
Flutter Wrapper for Lens ~ Get Structured Data in Seconds November 22, 2022 - Magic, who doesn’t like a bit of magic? As a child, magic was always in the back of my mind — the fantasy of something grander. One could bring stories to life using just our thoughts and a sprinkle of pixie dust. The power of injecting zest into something that I yearned for. Wouldn’t it […]
Analysis of Receipts Data Ahead of Thanksgiving Holiday Shows Kraft Heinz Dominating and Hormel Foods with Some Strong Brands November 17, 2022 - Veryfi Insights report shows Velveeta, Skippy, and Spam still strong-selling brands a century later SAN MATEO, Calif., November 17, 2022 – Veryfi, using artificial intelligence (AI) technology to instantly transform documents into structured data, analyzed the purchase receipts of Kraft Heinz and Hormel Foods goods to discern consumer shopping patterns which showed that Kraft Heinz […]